Monday, October 12, 2009

Project #2: The Kinetic Type Poem

Choose a poem that would play on your TV Channel. The content must fit with the theme of the station.


Kinetic typography refers to the art and technique of expression with animated text.

Similar to the study of traditional typography of designing static typographic forms, kinetic typography focuses on understanding the effect time has on the expression of text. Kinetic typography has demonstrated the ability to add significant emotive content and appeal to expressive text, allowing some of the qualities normally found in film and the spoken word to be added to static text.

Kinetic type has been widely and successfully used in film as well as in television and computer-based advertising. Perceptual psychology research on attention, reading performance, and comprehension has indicated that time-based presentation of text can be used effectively to capture and manipulate a viewer’s attention and in some cases improve overall reading performance.

Rationale Text Reference: http://johnnylee.net/kt/

DESCRIPTION AND TECHNICAL SPECIFICATIONS:
Choose a poem and design an animated sketch based upon the story. Animate the type: letters, words and lines to tell the story. Create a kinetic poetry video using AE and post it on YouTube.

The project must include the following technical items and criteria:
1. Poem text;
2. Use of text animation presets;
3. Use of ease-in/out;
4. Animated type and custom shapes with a motion path;
5. Masking;
6. 3D model;
7. Multiple lights;
8. Use of a track matte;
9. Output final to QuickTime file format;
10. Post the video on YouTube;
11. Include music track;
12. At least four special effects;
13. All production and final files must be archived to a CD-R and/or DVD-R.

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