Tuesday, September 22, 2009

Project#1: Your TV Station ID /Logo & Bumper

PROJECT RATIONALE:
A commercial bumper (often shortened to bump) usually two to fifteen seconds, is placed between a pause in the program and its commercial break. It may take the form of a brief announcement or appearance of a station or sponsor logo. The host, the program announcer, or a continuity announcer states the title of the presentation, the name of the program, and the broadcast network. Bumper music, often a recurring signature or theme music segment, is nearly always featured. Bumpers can vary from simple text to short films.
An eyecatch, a term used in Japan, is a bumper scene used to begin and end a commercial break in a Japanese TV program, especially in anime and tokusatsu shows. The term refers to all kinds of commercial bumpers. Eyecatches are almost always produced by the production company and considered a part of the program itself, rather than a segue into a commercial break.

DESCRIPTION AND TECHNICAL SPECIFICATIONS:
Create a commercial bumper in the style of an eyecatch, including kinetic type, motion graphics, and music, with a length between 5 and 15 seconds.

The project must include the following items and criteria:
1. Imported Photoshop created graphic;
2. Imported Illustrator created graphic;
3. Imported QuickTime file
4. Motion path;
5. Multiple transformations;
6. Nested compositions;
7. Animated type;
8. Keying;
9. Moving anchor;
10. Output final to QuickTime file format;
11. Include music track;
12. Output video must be 5 -15 seconds in length;
13. All files must be backed up to a CD-R and/or DVD-R.

DELIVERABLES:
CD-R and/or DVD-R including all files: rationale, production, and final files;
In-class presentation;
Copy of all production files in a folder named: Working Files;
Copy of the final AE (.aep) file and the rendered video (.mov) in a folder named: Final files;
All files must be saved AND backed up to a CD-R or DVD-R;
Design Rationale: providing evidence of creativity, design principles, design process;
Time Management Worksheet.


An example:
http://www.imaginaryforces.com/featured/5/75

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